GIOVANNI L.A. Hold Styling Gel - Strong Hold, Hair Gel for Women and Men, Vegan, No Parabens or Phthalates, Infused with Natural Botanical Ingredients, Lightweight Hair Styling Gel - 6.8 oz (1 Pack)


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  • FIRM HOLD - GIOVANNI L.A. Hold Styling Gel means secure shape and extreme, stylized hold. Grab onto style and hold on tight with GIOVANNI's strongest gel, taking hold and control to the extreme so you can stand firm in the spotlight
  • FRIZZ FREE CARE - Our styling gel for women & men controls frizz with authority. Simply work this gel through damp or dry hair and style as desired for a professional finish. Combine with LA Hold Hair Spritz for the ultimate style
  • GREAT FOR CURLS - L.A. Hold Styling Gel defines your curls and adds shine without dulling or stripping color from hair. The surface enhancers allow your hair to shine brilliantly. Made with Aloe Vera, Vitamin E, Sunflower Seed Oil, Lavender, and Thyme
  • VEGAN-FRIENDLY & CRUELTY-FREE - GIOVANNI products use a number of organic ingredients and are Leaping Bunny Certified cruelty free. GIOVANNI products are never tested on animals and come in sophisticated recyclable packaging
  • ECO CHIC - GIOVANNI is bridging the gap between natural and salon-quality hair care. We strive to use the very best ingredients and are always focused on high performance
Product Benefits Firm Hold
Hair Type Color Treated, Dry
Material Type Free Paraben Free, Sulfate Free
Scent Aloe
Liquid Volume 6.8 Fluid Ounces

  • evadneadelaide@gmali.com

    08-03-2026

    This gel smells like flowers but it actually held my hair and gave me very little frizz! Its best to use a water based leave in that doesnt have many oils otherwise this gel wont hold as well. For once I had almost no frizz and I was a little worried since there wasnt much crunch to scrunch out but my waves actually lasted to wash day (every two days). Don't listen to the people that complain about the crunch, thats what a good gel does and you know it'll actually hold. I have medium to high porosity, a lot of hair and 2b to 2c waves, but I've seen different porosities get really good value from this gel.It's really high quality and easy to apply, but I applied it to wet hair not soaking wet. No volume was sacrificed when I used this gel, so I was really happy with that too! I highly recommend this gel for wavies or curlies looking to keep the frizz away since this doesn't have many humectants that will cause even more frizz. Love this gel!!!

  • kimberlyqejenniferay0476@gmail.com

    08-03-2026

    It works well, long lasting and smells good.

  • erikwigrenigtn@gmail.com

    08-03-2026

    I was hoping to get the strongest 'firm' hold, as shown in the advertisement photos on the back side of the product, with a scale of soft to firm. I received the 3rd strongest hold. Giovanni is a nice product, and I received it in good condition and quickly. I just wanted the stronger product.

  • pamelaperryn428@gmail.com

    08-03-2026

    I have curly hair and finding products that work well without weighing it down, making it oily or making it feel stiff & cement like is hard. This is the best I've found and I've tried the more expensive brands like Aveda (several of their varied products), other natural brands, and even some of the mainstream brands that don't have as awful of ingredients as most. This is the one I always go back to and have done for at least 6 years now.I apply it while my hair is still wet after I've combed out any tangles. I put about a silver dollar sized blob in my hand and make sure its applied to the ends, the underside (this gives more body), the top (to keep frizz away) and the area around my face (to better hold curly shapes there). I then scrunch my hair to enable the curls and let my hair mostly air dry. After at least 20 minutes (if not longer) I blow dry my hair upside down while scrunching it, sometimes putting a light layer of hairspray on while upside down, blow-drying and scrunching. I then flip back up, do a bit more scrunch drying while right side up, maybe do a bit more light hairspray then I'm done. This gives great hold without feeling stiff or crunchy (obviously the amount & type of hair spray makes a difference too) and it will last the day, even into the next day (I don't wash it daily & you shouldn't either if you're a curly haired gal).As far as hair spray goes, use something that says light hold or brush through - less likely to make it stiff and crunchy. You also want to use a super strong conditioner, like the ones for damaged hair, as it will also help keep your curls nourished and curly vs. frizzy. If you have to shower daily don't shampoo daily, skip shampoo and only wet it or just do conditioner on the ends. Over shampooing will absolutely frizz out your curls. Some people recommend only shampooing once per week. I like every 3 days or so for my hair, but again, I use both shampoo and conditioner for damaged hair as it will prevent drying out. Even with the damaged hair type shampoo's you still don't want to shampoo daily. If you have a greasy scalp then just apply it only to your scalp, not the lengths of your hair if shampooing more frequently. This is my current favorite shampoo and conditioner: Giovanni 2Chic Ultra Repair Shampoo, Blackberry and Coconut Milk, 1.5 Fluid Ounce However, it has a smoky (incense like) coconut scent, so if you don't like that then try the one of the same brand but that comes in the green or brown bottle as those have lighter scents.

  • lebsack.lawrence@gulgowski.com

    08-03-2026

    All good!

  • victoriataylor@microsoft.com

    08-03-2026

    My daughter has very curly hair in the front but more straight in the back. She loves to wear her hair up, but by the end of the day she has so many fly aways and curls going everywhere it just looked out of control. I came across this gel and decided to give it a try. This has been the best gel for her hair and we've tried a lot! It keeps her hair controlled, its easy to manage, smells good and doesn't leave her hair feeling rough. It give her hair a nice clean look which lasts all day. Even at the end of the day, her hair doesn't feel crunchy or gross. Can not recommend it enough!

  • orthermsvi@gmail.com

    08-03-2026

    جدا جميل

  • zinovenkomaksim34@gmail.com

    08-03-2026

    I love the fact the product is more natural than most…it does add body, but does not hold my hair.

  • elijahallen@microsoft.com

    08-03-2026

    This hair gel is fantastic! The hold is firm and lasts all day without flaking, which is a significant plus. I also really appreciate that it's made with good ingredients. Overall, this gel does exactly what it's supposed to, and I'm pleased with it. Highly recommend!

  • rosaliemadeleine@hotmail.com

    08-03-2026

    I was searching for a new product to use for my curls, especially in this heat! My old product, Twist by Ouidad, no longer sells the light hold gel that I loved. This product was affordable AND feels amazing on my curls. I usually put a small drop on my hand and mix with a little water to lighten the amount of hold I want. It smells subtle but nice and clean, I even smelled it the next day after a full night of sleeping with my curls up. I only needed to dampen my curls a bit with some water in my hands to reactivate it, but I also added a tiny bit more for a fresher look and to tame any frizz I had. The hold is wonderful for the humidity, and I like that I can easily use a little more water to lighten the hold. Overall it is easy to use/portion, and performs well. I didn't get a good enough photo because I'm at work right now, but I HAD to review this from how happy I was. It also added some volume to my hair and didn't weigh down any of my curls and no stickiness!!

  • doraadelaide@gmali.com

    08-03-2026

    Fantastic strong hold gel. Glycerin free so excellent during the heavy monsoon

  • pennymadeleine@hotmail.com

    08-03-2026

    Schneller geliefert als angegeben.Produkt wie erwartet.

  • leshiachung51@gmail.com

    08-03-2026

    This gel is great. It gives a sleek look and holds everything in place as a hard gel. It does not get flaky and it holds all day

There have been no reviews for this product yet.
  • eva******

    This gel smells like flowers but it actually held my hair and gave me very little frizz! Its best to use a water based leave in that doesnt have many oils otherwise this gel wont hold as well. For once I had almost no frizz and I was a little worried since there wasnt much crunch to scrunch out but my waves actually lasted to wash day (every two days). Don't listen to the people that complain about the crunch, thats what a good gel does and you know it'll actually hold. I have medium to high porosity, a lot of hair and 2b to 2c waves, but I've seen different porosities get really good value from this gel.It's really high quality and easy to apply, but I applied it to wet hair not soaking wet. No volume was sacrificed when I used this gel, so I was really happy with that too! I highly recommend this gel for wavies or curlies looking to keep the frizz away since this doesn't have many humectants that will cause even more frizz. Love this gel!!!

  • kim******

    It works well, long lasting and smells good.

  • eri******

    I was hoping to get the strongest 'firm' hold, as shown in the advertisement photos on the back side of the product, with a scale of soft to firm. I received the 3rd strongest hold. Giovanni is a nice product, and I received it in good condition and quickly. I just wanted the stronger product.

    Image

  • pam******

    I have curly hair and finding products that work well without weighing it down, making it oily or making it feel stiff & cement like is hard. This is the best I've found and I've tried the more expensive brands like Aveda (several of their varied products), other natural brands, and even some of the mainstream brands that don't have as awful of ingredients as most. This is the one I always go back to and have done for at least 6 years now.I apply it while my hair is still wet after I've combed out any tangles. I put about a silver dollar sized blob in my hand and make sure its applied to the ends, the underside (this gives more body), the top (to keep frizz away) and the area around my face (to better hold curly shapes there). I then scrunch my hair to enable the curls and let my hair mostly air dry. After at least 20 minutes (if not longer) I blow dry my hair upside down while scrunching it, sometimes putting a light layer of hairspray on while upside down, blow-drying and scrunching. I then flip back up, do a bit more scrunch drying while right side up, maybe do a bit more light hairspray then I'm done. This gives great hold without feeling stiff or crunchy (obviously the amount & type of hair spray makes a difference too) and it will last the day, even into the next day (I don't wash it daily & you shouldn't either if you're a curly haired gal).As far as hair spray goes, use something that says light hold or brush through - less likely to make it stiff and crunchy. You also want to use a super strong conditioner, like the ones for damaged hair, as it will also help keep your curls nourished and curly vs. frizzy. If you have to shower daily don't shampoo daily, skip shampoo and only wet it or just do conditioner on the ends. Over shampooing will absolutely frizz out your curls. Some people recommend only shampooing once per week. I like every 3 days or so for my hair, but again, I use both shampoo and conditioner for damaged hair as it will prevent drying out. Even with the damaged hair type shampoo's you still don't want to shampoo daily. If you have a greasy scalp then just apply it only to your scalp, not the lengths of your hair if shampooing more frequently. This is my current favorite shampoo and conditioner: Giovanni 2Chic Ultra Repair Shampoo, Blackberry and Coconut Milk, 1.5 Fluid Ounce However, it has a smoky (incense like) coconut scent, so if you don't like that then try the one of the same brand but that comes in the green or brown bottle as those have lighter scents.

  • leb******

    All good!

  • vic******

    My daughter has very curly hair in the front but more straight in the back. She loves to wear her hair up, but by the end of the day she has so many fly aways and curls going everywhere it just looked out of control. I came across this gel and decided to give it a try. This has been the best gel for her hair and we've tried a lot! It keeps her hair controlled, its easy to manage, smells good and doesn't leave her hair feeling rough. It give her hair a nice clean look which lasts all day. Even at the end of the day, her hair doesn't feel crunchy or gross. Can not recommend it enough!

  • ort******

    جدا جميل

  • zin******

    I love the fact the product is more natural than most…it does add body, but does not hold my hair.

  • eli******

    This hair gel is fantastic! The hold is firm and lasts all day without flaking, which is a significant plus. I also really appreciate that it's made with good ingredients. Overall, this gel does exactly what it's supposed to, and I'm pleased with it. Highly recommend!

  • ros******

    I was searching for a new product to use for my curls, especially in this heat! My old product, Twist by Ouidad, no longer sells the light hold gel that I loved. This product was affordable AND feels amazing on my curls. I usually put a small drop on my hand and mix with a little water to lighten the amount of hold I want. It smells subtle but nice and clean, I even smelled it the next day after a full night of sleeping with my curls up. I only needed to dampen my curls a bit with some water in my hands to reactivate it, but I also added a tiny bit more for a fresher look and to tame any frizz I had. The hold is wonderful for the humidity, and I like that I can easily use a little more water to lighten the hold. Overall it is easy to use/portion, and performs well. I didn't get a good enough photo because I'm at work right now, but I HAD to review this from how happy I was. It also added some volume to my hair and didn't weigh down any of my curls and no stickiness!!

    Image Image Image Image Image

  • dor******

    Fantastic strong hold gel. Glycerin free so excellent during the heavy monsoon

  • pen******

    Schneller geliefert als angegeben.Produkt wie erwartet.

  • les******

    This gel is great. It gives a sleek look and holds everything in place as a hard gel. It does not get flaky and it holds all day

dry shampoo acondicionador para cabello hydrating curly 5 humectress 3 shea womens conditoner Previous page

First Steps Towards Innovation

After years of exposure to harsh chemicals, Arthur’s hands start to react. …He begins exploring the possibility of his own full line of professional hair care products, when no others could be found.

With only three employees and 12 products, the company is off on a wild ride…selling to studio salons at MGM, Paramount and Fox.

Growing Up in Salons and The Beauty Industry Creates an Impact on The Way (Arthur’s Son) Giovanni Sees and Feels About Hair Care.

A vision to create a fashion-forward company to meet the needs of the natural consumer is birthed.

Giovanni’s innovation offers the natural consumer a world of sophistication never before seen in the natural channel, catapulting Giovanni to the #1 selling Hair Care Brand In the United States Natural Products Industry for over 15 consecutive years (according to SPINs Data).

Giovanni’s passion for hair care and his desire to constantly try new things drives continued innovation. A commitment to high-quality ingredients and performance has given Giovanni a reputation for Bridging the Gap between Natural and Salon-Quality, since 1979

In 2025 Giovanni Eco Chic Beauty, The Hair Care Brand of the Entertainment Industry, achieved its own version of an "E.G.O.T," as the only hair care brand chosen backstage at the Emmys, Grammys Oscars, and Tony Awards (2024/2025).

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