Sony a7 III (ILCEM3K/B) Full-frame Mirrorless Interchangeable-Lens Camera with 28-70mm Lens with 3-Inch LCD, Black


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  • Advanced 24.2MP BSI Full-frame Image Sensor w/ 1.8X readout speed Advanced 24.2MP Back-Illuminated 35mm Full-frame Image Sensor
  • 15-stop dynamic range, 14-bit uncompressed RAW, ISO 50 to 204,800
  • Up to 10fps Silent or Mechanical Shutter with AE/AF tracking
  • 693 phase-detection / 425 contrast AF points w/ 93% image coverage
  • In the box: SEL2870 lens, Lens hood, Lens cap, Lens rear cap, Rechargeable Battery (NP-FZ100), AC Adapter (AC-UUD12), Shoulder strap, Body cap, Accessory shoe cap, Eyepiece cup, Micro USB cable
  • Sensor Type : 35mm full frame (35.6×23.8mm), Exmor R CMOS sensor
Compatible Mountings Sony FE
Aspect Ratio 16:9, 3:2
Photo Sensor Technology CMOS
Supported File Format RAW
Image Stabilization Optical
Maximum Focal Length 70 Millimeters
Optical Zoom 2 x
Maximum Aperture 3.5 f
Expanded ISO Minimum 50
Metering Description Center-Weighted Average, Highlight Weighted, Multi-Zone, Spot

Advanced 24.2MP Full-frame Image Sensor w/ 1.8X readout speed Advanced 24.2MP Back-Illuminated 35mm Full-frame Image Sensor. Improved AF and tracking plus up to 10fps continuous shooting capture decisive moments. Reliable operability ensures confident shooting. A light, compact body enhances mobility. 4K HDR3 4 movie recording capability.

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A7IIIhero Perfection for all. Everything you need. Previous page eye AF Eye AF revolutionizes portraiture

Eye AF can now be used with AF-C mode, for fast, effective eye detection/tracking performance when shooting stills. Easy maintenance of optimum focus on moving subjects totally transforms portraiture.

image detail Rendering scenes in realistic detail

Newly developed back-illuminated image sensor & evolved image processing system fulfill various shooting needs with high-quality imaging capabilities that you might expect only of a full-frame camera.

low noise high ISO Reducing noise in high-resolution images

Standard ISO range is extended to ISO 100-51200 (expandable to ISO 50-2048007 for stills) while Detail Reproduction and Area-specific Noise Reduction technologies maintain image details and cut noise.

5-axis image stabilization Steadier shots with 5-axis stabilization

High-precision stabilization unit, gyro sensors and algorithms achieve a 5.0-step9 shutter speed advantage in a system that compensates 5 types of camera shake with a wide range of lenses.

realistic movies More realistic, expressive movies

As well as new capability of recording stunning 4K movies3 through 2.4-times22 higher oversampling, the camera features a new HLG (Hybrid Log-Gamma)4 picture profile, supporting instant HDR workflow.

silent shooting Shoot continuously in absolute silence

This camera allows silent shooting18 at up to 10fps with AF/AE tracking2. Silence is critical for various scenes, when even slight noise can mean missing a chance at an ideal shot.

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Capture the peaks of more decisive moments with the α7 III from Sony, packing newly developed back-illuminated full-frame CMOS sensor and other advanced imaging innovations, high-speed response, ease of operation, and reliable durability that are ready for various shooting needs.

Gain control of expressive freedom

With outstanding imaging capability and high-speed performance contained in a compact body, the α7 III gives you the power, precision, and flexibility to capture once-in-a-lifetime moments just as you like.

Features sensor New sensor, evolved processor

New version of 24.2-MP5 Exmor R CMOS sensor, features a back-illuminated structure, plus the latest BIONZ X image processing engine and front-end LSI.

10 fps Continuous shooting

Capture 10fps (8fps live-view shooting) w AF/AE tracking2. Up to 177 JPEG, 89 compressed RAW or 40 uncompressed RAW images in one continuous burst19.

4D focus 4DFOCUS Stunning wide coverage

Features 693 phase-detection AF points12 covering appr 93% of image area, plus 425 densely positioned contrast-detection AF points13 to improve focus.

a mount compatible AF supports A-mount lenses

693-point focal-plane phase-detection AF responds instantly w the benefits of high tracking performance even with an A-mount lens w/ adaptor LA-EA3.16

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Footnotes & Legal

2Up to 10fps in continuous “Hi+” mode and up to 8fps in continuous “Hi” mode. Maximum fps will depend on camera settings.; 3A Class 10 or higher SDHC/SDXC card is required for XAVC S format movie recording. UHS Speed Class 3 or higher card is required for 100 Mbps recording.

4Connect this product to an HDR (HLG) compatible Sony TV via a USB cable when displaying HDR (HLG) movies.; 5Approximate number of effective pixels.

9CIPA standards. Pitch/yaw shake only. Planar T* FE 50mm F1.4 ZA lens. Long exposure NR off.

12Increased from 117 phase-detection AF points of α7 II.

13Increased from 25 contrast-detection AF points of α7 II.

16With SSM or SAM lenses only. With the LA-EA3 mount adaptor. Focal-plane phase-detection AF not supported for movie recording. AF-C can only be used when the "Phase detection" AF system is selected, but focus is fixed at the first frame during continuous shooting in any mode other than "Continuous: Lo" (Hi+, Hi, Mid).

18Some distortion may occur with fast-moving subjects or if the camera is moved sideways rapidly while shooting. 19In continuous "Hi+" mode with UHS-II compatible SDXC memory card. Sony test conditions.

2224p recording. Approx. 1.6 times for 30p recording.

28Compared to α7 II model when the camera is switched on.

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