Love Ur Curls LUS Brands All-in-One Styler for Natural Wavy Textured Hair 8.5 oz - Repair, Hydrate, Style in One Easy Step - No Crunch Non-Sticky Hair Care with Shea Butter and Moringa


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$19.20

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  • Get Voluminous, Smooth Wavy Hair: Combat dryness and frizz and rock your natural waves with our effective All-in-One Styler. Repair, hydrate and style in one easy step. The light formula will leave your locks feeling soft, voluminous, smooth, and defined. Non-sticky and non-greasy.
  • Infused With Shea Butter and Moringa Oil: Our products are full of hair-nourishing nutrients that repair, strengthen, moisturize and reduce breakage, leaving curls soft, defined, and full of shine.
  • For Touchable, Defined Curls: LUS hair care products will help bring out your natural waves, curls, spirals, kinks, and coils each day. While this shampoo is made for all curl types, we recommend using it as part of our LOVE UR CURLS 3-Step System. It’s the first step before using the Hydrating & Detangling Conditioner and the All-in-One Styler customized for your curl type.
  • Clean, Vegan, and Cruelty-Free: Our curly hair products are never tried on animals. They’re also gluten-free, so you can rest assured that they are suitable for sensitive skin.
  • Love It, or It’s On Us: We’re so confident you’ll love our products that we back them with a 30-day money-back policy. As a team of real curlies, we know that learning how to care for your curls is a journey, that’s why we created these products to help bring out the best of your own unique curls.
Product Benefits Hydrating
Hair Type Wavy
Material Type Free Paraben Free, Phthalate Free, Propylene Glycol Free, Silicone Free, Sulfate Free
Scent Natural
Liquid Volume 250 Milliliters

  • asignakahana854@gmail.com

    08-03-2026

    I have very fine hair that used to be straight but grew in lightly wavy over the crown and curly at temples and nape after I shaved my head last year. (So a mix of 2a and b, really, with more classic “C” type curls at the lower neck and around the ears.)I got this to support the curls if possible — which it does. I follow the listed directions and it helps keep my curls defined for longer. It does make your hair crunchy if air dried (I don’t have all the hair tools like a diffuser), but breaks apart into soft hair after you run your hands through it and fluff a little.The smell is a bit much for me, as it’s flowery and soft, but that’s a personal preference. It’s not overpowering or anything.The product works great for the day, but my hair will be heavy and fairly oily by the next morning (hazard of such fine hair). My hair is about six inches long at this time, and 1½ pumps are more than enough, so the bottle will last a long time. Pleased with it!

  • bradnihhidua41610@gmail.com

    08-03-2026

    It's good but hold is little less, have to use gel with it

  • zlsdhzcgz@gmail.com

    08-03-2026

    El producto llegó en una bolsa como las de Amazon con una abertura en la parte superior derecha, y el producto no siquiera traia protector alrededor lo que hizo que llegara destapado y golpeado, pero bueno, al parecer el producto de adentro viene bien.

  • bsdistribution1234@gmail.com

    08-03-2026

    It did help my curls a lot…. But it dries so frizzy! I tried air drying, diffusing, no towels, etc etc. I followed the instructional video and tried not to touch it for hours etc. I used a little more/a little less of the product…. Over all it does make my curls stay and last longer. But unfortunately I won’t purchase again. The price is high for something that makes so much frizz.

  • sandrajosephine@yourdomain.com

    08-03-2026

    I have really curly hair and this product works well. Natural looking curls. Not hard scrunchy look.

  • hmoksanamargaretel5596@gmail.com

    08-03-2026

    This curl cream is amazing! It defines my curls without weighing them down, leaves my hair super soft, and smells great. I love that it works as a leave-in, styler, and moisturizer all in one. Definitely a must-have for anyone with curls!

  • spencer@microsoft.com

    08-03-2026

    I'm not usually one to start throwing around over-inflated accolades when it comes to hair care products, so trust me when I say that this is a GAME CHANGER for me.I've worn my hair straight for over 4 decades of my life, since when it was left to air dry, my hair would expand into a huge, swirling vortex of chaos, frizz, uneven waves, and a couple of random curls in weird places. Some education on how to care for wavy/curly hair sent me down the rabbit hole of product after product, trying to make my natural waves/curls look like the women in the curly product ads. All of the ads and how-to videos all seem to require a minimum of three hair products, specialized drying techniques, a phoenix feather, a haiku to the gods of hair care, and a drop of unicorn blood to get the same results. And even then, the results were over-perfumed, dull, sticky and/or crunchy at best, and lost hold throughout the day.And here's the problem for me: I'm a chronic hair-toucher. I can NOT stop messing around with it all day long. With most of the curly hair regimens, that leaves me with uneven crunchiness, hair that flattens out over the course of the day, and sticky, perfumey hands. And I can tell you with absolute confidence that no partner wants to run their fingers through crunch and stickiness either.Enter, Love Ur Curls all-in-one. For starters, with this I only need to buy one product, and I don't need to waste time in the morning layering a bunch of things onto my hair, and a little goes a long way. Further, the scent is light and disappears quickly, leaving just the scent of my shampoo/conditioner. And the final results are as good or better than the more complicated curly hair systems. It gives good definition and hold, but more than this - and here's where you can imagine the light of the sun breaking through the clouds and a choir of angels singing from on high - my wavy hair is both touchably soft and NOT STICKY AT ALL.My search is over. I need no other curl products.TL;DR - Good value, light scent, gives great curl activation and definition all in one product, all-day hold, and leaves curls touchable and soft, without grease, stickiness, or crunch. 100 stars on a scale of 1 to 10.

  • uhautfuaoai@gmail.com

    08-03-2026

    I haven't tried many curl creams but this one is definitely my favorite! Curls are so defined without frizz or feeling heavy like you put way too much product in. I'm 40 but more recently have tried embracing my curls. I never wanted to do the whole gel crunch thing so this makes it super easy. Its also a great detangler. My daughter's hair isn't as curly as mine but when I put the cream on her hair to try it out I couldn't believe how easy it was to brush her hair. My son also uses it for his longer curly hair. I do put a tiny bit of oil in after just to help seal a few fly aways. It also seems to work decently for second and third day hair where I spritz it with water and scrunch it a little.

  • rutheudorothyov4071@gmail.com

    08-03-2026

    I'm mid 50s with 3a curls. If you're like me, I've been on the hunt for the perfect product that defines my curls, isn't sticky/crunchy,limits frizz, gives some volume without making my hair ginormous for at least 45 years. NGL - I'll admit that I rocked that curly,frizzy, big hair in the 80s and it looked damn good and all it took was cans of Aqua Net. But 80s big hair came and went. So back on the hunt. Plus I'd love something that could actually take out some of the layering of products (leave in/detangler, curl activator,gel, spray, etc). But that was like finding glittered golden unicorn. Like most of you, I'd see someone with great looking curls and ask "what do you use in your hair it looks great!" I'd go right out and buy it. And then...... yet another disappointment. So when I saw this product on pintrest,I thought I'd give it a try and worse case I'd throw it in the bucket of despair with the other fails. So wash day came, I followed the directions and didn't use anything else *tho I had to fight every muscle memory to keep from adding more products. Dried with diffuser with my back to the mirror. Then turned around....HOLY BUCKETS! I actually found it!! The glittered golden unicorn! My curls were perfect! Soft and touchable but with great hold, just the perfect amount of volume. It was high 90s and humid. No frizz, no droop, just great curls. Putting this on my subscribe and save and trying out the shampoo and conditioner next.

There have been no reviews for this product yet.
  • asi******

    I have very fine hair that used to be straight but grew in lightly wavy over the crown and curly at temples and nape after I shaved my head last year. (So a mix of 2a and b, really, with more classic “C” type curls at the lower neck and around the ears.)I got this to support the curls if possible — which it does. I follow the listed directions and it helps keep my curls defined for longer. It does make your hair crunchy if air dried (I don’t have all the hair tools like a diffuser), but breaks apart into soft hair after you run your hands through it and fluff a little.The smell is a bit much for me, as it’s flowery and soft, but that’s a personal preference. It’s not overpowering or anything.The product works great for the day, but my hair will be heavy and fairly oily by the next morning (hazard of such fine hair). My hair is about six inches long at this time, and 1½ pumps are more than enough, so the bottle will last a long time. Pleased with it!

  • bra******

    It's good but hold is little less, have to use gel with it

  • zls******

    El producto llegó en una bolsa como las de Amazon con una abertura en la parte superior derecha, y el producto no siquiera traia protector alrededor lo que hizo que llegara destapado y golpeado, pero bueno, al parecer el producto de adentro viene bien.

  • bsd******

    It did help my curls a lot…. But it dries so frizzy! I tried air drying, diffusing, no towels, etc etc. I followed the instructional video and tried not to touch it for hours etc. I used a little more/a little less of the product…. Over all it does make my curls stay and last longer. But unfortunately I won’t purchase again. The price is high for something that makes so much frizz.

  • san******

    I have really curly hair and this product works well. Natural looking curls. Not hard scrunchy look.

  • hmo******

    This curl cream is amazing! It defines my curls without weighing them down, leaves my hair super soft, and smells great. I love that it works as a leave-in, styler, and moisturizer all in one. Definitely a must-have for anyone with curls!

  • spe******

    I'm not usually one to start throwing around over-inflated accolades when it comes to hair care products, so trust me when I say that this is a GAME CHANGER for me.I've worn my hair straight for over 4 decades of my life, since when it was left to air dry, my hair would expand into a huge, swirling vortex of chaos, frizz, uneven waves, and a couple of random curls in weird places. Some education on how to care for wavy/curly hair sent me down the rabbit hole of product after product, trying to make my natural waves/curls look like the women in the curly product ads. All of the ads and how-to videos all seem to require a minimum of three hair products, specialized drying techniques, a phoenix feather, a haiku to the gods of hair care, and a drop of unicorn blood to get the same results. And even then, the results were over-perfumed, dull, sticky and/or crunchy at best, and lost hold throughout the day.And here's the problem for me: I'm a chronic hair-toucher. I can NOT stop messing around with it all day long. With most of the curly hair regimens, that leaves me with uneven crunchiness, hair that flattens out over the course of the day, and sticky, perfumey hands. And I can tell you with absolute confidence that no partner wants to run their fingers through crunch and stickiness either.Enter, Love Ur Curls all-in-one. For starters, with this I only need to buy one product, and I don't need to waste time in the morning layering a bunch of things onto my hair, and a little goes a long way. Further, the scent is light and disappears quickly, leaving just the scent of my shampoo/conditioner. And the final results are as good or better than the more complicated curly hair systems. It gives good definition and hold, but more than this - and here's where you can imagine the light of the sun breaking through the clouds and a choir of angels singing from on high - my wavy hair is both touchably soft and NOT STICKY AT ALL.My search is over. I need no other curl products.TL;DR - Good value, light scent, gives great curl activation and definition all in one product, all-day hold, and leaves curls touchable and soft, without grease, stickiness, or crunch. 100 stars on a scale of 1 to 10.

    Image

  • uha******

    I haven't tried many curl creams but this one is definitely my favorite! Curls are so defined without frizz or feeling heavy like you put way too much product in. I'm 40 but more recently have tried embracing my curls. I never wanted to do the whole gel crunch thing so this makes it super easy. Its also a great detangler. My daughter's hair isn't as curly as mine but when I put the cream on her hair to try it out I couldn't believe how easy it was to brush her hair. My son also uses it for his longer curly hair. I do put a tiny bit of oil in after just to help seal a few fly aways. It also seems to work decently for second and third day hair where I spritz it with water and scrunch it a little.

  • rut******

    I'm mid 50s with 3a curls. If you're like me, I've been on the hunt for the perfect product that defines my curls, isn't sticky/crunchy,limits frizz, gives some volume without making my hair ginormous for at least 45 years. NGL - I'll admit that I rocked that curly,frizzy, big hair in the 80s and it looked damn good and all it took was cans of Aqua Net. But 80s big hair came and went. So back on the hunt. Plus I'd love something that could actually take out some of the layering of products (leave in/detangler, curl activator,gel, spray, etc). But that was like finding glittered golden unicorn. Like most of you, I'd see someone with great looking curls and ask "what do you use in your hair it looks great!" I'd go right out and buy it. And then...... yet another disappointment. So when I saw this product on pintrest,I thought I'd give it a try and worse case I'd throw it in the bucket of despair with the other fails. So wash day came, I followed the directions and didn't use anything else *tho I had to fight every muscle memory to keep from adding more products. Dried with diffuser with my back to the mirror. Then turned around....HOLY BUCKETS! I actually found it!! The glittered golden unicorn! My curls were perfect! Soft and touchable but with great hold, just the perfect amount of volume. It was high 90s and humid. No frizz, no droop, just great curls. Putting this on my subscribe and save and trying out the shampoo and conditioner next.

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Curls ≠ complicated. Take the guesswork out of your wash day and enjoy healthy, beautiful hair with our simplified curl routines.

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Curl Cult Faves

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ABOUT US

Our mission is simple: To encourage you to love and accept yourself for all that you are, and for all that you are not, so your unique beauty can shine through.

It's so important we incorporated it right into our company name, LUS = Love Ur Self.

So every time you see it on one of your bottles, you're reminded to Love Ur Self... just a little more each day!

Love Ur Curls

We believe in quality over quantity. That’s why our core product line is built around a simple 3-step system:

1. wash, 2. condition, 3. all-in-one styler.

In our opinion, if a product really works, you shouldn’t need countless hours and a drawer full of expensive beauty products to look your best!

Clean, Quality Curl Care

We put a lot of LOVE into developing our products. We're all about honesty and transparency, not trendy marketing.

We pick powerful and effective ingredients that actually work, leaving out any of the harmful, nasties often found in beauty products.

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* This product is part of our 3-Step System. We highly recommend using 3-Step System together for the best result.

How to Apply:

1. After Step 1 & 2, rake in 1-3 pumps per section based on hair texture, density, and length. Apply evenly from root to tip and squeeze out extra water if necessary.

2. If you like, use finger-coiling, scrunching, or other curl-enhancing techniques to encourage definition. Ensure each section is smooth before moving to the next.

3. Repeat throughout each section.

4. Air dry or diffuse gently.

*This styler is water-activated and must be applied to wet, clean hair.

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Customized for different curl types.

LEARN YOUR CURL TYPE

Just starting your curl journey or simply need a refresher? Discover your curl type using this chart!*

*This chart is based on the Andre Walker Hair Typing System. It isn't perfect since other factors can impact your overall hair texture, such as porosity, thickness, density, and sometimes damage.

Choose Your Routine:

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